HA-1 Task 1 Game Genre And Game Profiles

I am researching three games that are mmorpg's (massively multiplier online role playing game) which is an online game where everyone is in the same world but there are usually different server.
the games will be:

• World Of Warcraft
• Star Wars The Old Republic
• DC Universe Online

World Of Warcraft
world of warcraft is a game where you pick a race a class and a faction you start at level 1 and you have to do quest to the highest level and moving to different places to get to a level and eventually when you hit the level cap you can do raids where you have a group of people who have to fight through a lot of higher level enemy's until you reach the boss there is also dungeons which you can start at level 15 which is the same as a raid but smaller and there is a lot less people if you do not want to fight computers there is a player vs player system where you have 2v2 3v3 or 4v4 where you have to work as a team to defeat the other group.

Star Wars The Old Republic
Star Wars The Old Republic is a mmo game based on the star wars films where you play as either a Jedi or Sith and you have to train to become a Jedi master or a Sith lord by working for your 'master' eventually you become a Sith lord and then you have to fight people who chose Jedi.

DC Universe Online
In DC Universe Online you make your own superhero deciding things like height hair and weapons and powers then you choose to be good or bad then you get to choose who you want to be mentored by depending on if you're good or bad then you do task for your mentor and fight the other heros/villians and you get better as you progress

HA2 Task 1 – Construction Analysis

Break down, explain and analyse the games, The Last of Us and Just Dance, in order to identify the way in which they are constructed. You will need to address each of the following for the games:

1.        Genre (what type or category of games are they?).

2.        Content (what do they look like and how are they styled - words, images, colours, fonts?).

3.        Construction (how are the games built, what is the story and interaction?).

4.        Codes and conventions (what do you expect to happen in such games and what symbols are used?).

5.        Modes of address (how do the games talk to you?).

6.        Target Audience (who are the games aimed at?).

7.        Constraints (what is stopping the developers creating exactly what they want?).

Use images and trailers/gameplay to illustrate your points.

Remember that you are trying to explain ways in which a media product is constructed for a specific audience with reference to precise and detailed illustrative examples
 just Dance
Genre: Simulator,Family
Content: Bright colours bold text smooth movement 
Construction: Dancing mimic 
Codes and Conventions: no story, dancing 
modes of address: Guide interface
Target audience:Kids family
Constraints: Pegi
Last of Us
Genre: horror survival 
Content:Dark and gloomy
Construction: Fighting, Killing , Surviving 
codes and conventions: emotional, drama
modes of address: informal, puppet master
target audience:16-21
constraints: pegi 18  

HA1 Task 1 Research Techniques

Quantitative reasearch
Quantitative is research is asking someone about information that can only be answered with a closed question like 'did you enjoy this game' which can only be answered with yes or no. Quantitative research finds out about statistics such as finding out statistics of a football match like possession or how many shot where taken and how many where on target.

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 This is an example of quantitative research showing the amount of people in percentage that play different genres of games.
Qualitative research  
Qualitative research is asking someone about opinion of something like what did you enjoy about this game. you will end up with an open answer. Qualitative research can b used to find out peoples opinion so you ca find out what sort of games are popular and which ones are not so this way you don't spend loads of money on a game that doesn't sell any copy's.

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This is 

an example of qualitative data showing someones opinion on a film and where they thought it was good and where they thought it could improve,

Primary research is data where the person goes out and collects the data by themselves. Usually the person looks at secondary research to get a hint at what people like to put on things like questionnaires.It can be done in many ways such as interviews face to face or over the phone.


Primary research 
Advantages: You can get both quantitative and qualitative
                     You can get the information you specifically need
                     You can have control over the information is collected instead of just finding it in a                              book or on the internet
                 
Disadvantages: It can be very expensive to produce things like questionnaires
                         It can take a very long time depending on how much information you need
                         Not everyone will know all the information which may be needed
                         Once you have got all the information you need it may be out of date
                        You're most likely to not get the best results
An example of primary research is like finding out which is the most popular game or genre so then you can base a new game around that so it will get more sales.
 All the information you end up collecting even if it's secondary will always depend on primary research
Secondary research 
Secondary research is where the information is collected from someone else's primary research where you can find it on the internet or in a book.

You should always be careful when using secondary research in case the research is out dated or someone has not taken care and got the results wrong.

The term is often used in market research as people look at recent primary evidence so they can base some of the market around them statistics which can save a lot of time.

Sometimes it is needed to have secondary research as then you can check what information is needed to finish the research or to let the research design know what is popular or not.

A main part of secondary research is finding things like listing for things such as tv programs and finding out what people are watching most.

Secondary research can contain things like newspapers magazines.

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